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Marketing Your Home

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So you want to put your house on the market. Like many sellers, you might be considering handling it yourself, saving that commission. All it takes is getting it fixed up and cleaned up, putting a “For Sale by Owner” sign in the yard with some flyers, broadcasting it on internet sites, and spreading the word on social media, right? Not exactly.

That’s just the beginning! A qualified listing agent and REALTOR® take marketing a listed home to another level by marketing to other agents, which compounds the number of buyers who will ultimately see it. Almost exponentially! That typically translates into demand for your home--a competitive position--and your asking price can more likely stay fixed.

Serving as your listing agent, John Cooper delivers the best of both worlds: a qualified, licensed Realtor who also has over 20 years of experience in marketing, particularly real estate properties.

Working With a REALTOR®

By using a REALTOR®, you get the benefits of a successful marketing plan that only we can offer, among them:

  • Reviewing the exact areas of your home that need attention and will get the best return
  • Studying housing markets and your neighborhood to prepare the right asking price
  • Marketing your home on the Multiple Listing Service or MLS
  • Advertising beyond ordinary channels
  • Handling the open houses entirely
  • Being your advocate in negotiations with buyers and their agents, helping you disconnect emotion from the sale.

Finding The Right REALTOR® For You

Like any business transaction, selling a home involves multiple parties at the table, and sellers often make emotional decisions that can cost them. Choosing the right Realtor is the most important step to begin the selling process. Chemistry and credentials are truly important. Above all, you'll want an experienced agent who has the background and tools to sell your home for top dollar.

I understand my responsibility to the sellers I represent. The California Department of Real Estate identifies my license as a “salesperson,” yet, I am best identified as a “broker associate or affiliate.” Such core values as loyalty and trust are integral to every client relationship I create. I understand that character and responsible representation go a long way toward that relationship and that perfect sale.

Some helpful hints on finding and working with a REALTOR®:

  • Ask friends, family members, neighbors or co-workers for referrals, but remember just because they are a friend or relative, that isn’t enough establish professional credentials and experience.
  • Trust your intuition.
  • Ask lots of questions. How many clients do you represent? Can I get some references and testimonials from recent sellers? What is your sales record like and how long were the homes on the market? Will you handle all aspects of my transaction or will you delegate some tasks to an administrative assistant? Do you receive ongoing education from the brokerage? To name a few.

For more information or to discuss possibilities call or text me directly at
760.450.6722 or
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This information is deemed reliable but not guaranteed. You should rely on this information only to decide whether or not to further investigate a particular property. BEFORE MAKING ANY OTHER DECISION, YOU SHOULD PERSONALLY INVESTIGATE THE FACTS (e.g. square footage and lot size) with the assistance of an appropriate professional. You may use this information only to identify properties you may be interested in investigating further. All uses except for personal, non-commercial use in accordance with the foregoing purpose are prohibited. Redistribution or copying of this information, any photographs or video tours is strictly prohibited. This information is derived from the Internet Data Exchange (IDX) service provided by San Diego MLS. Displayed property listings may be held by a brokerage firm other than the broker and/or agent responsible for this display. The information and any photographs and video tours and the compilation from which they are derived is protected by copyright. Compilation © San Diego MLS